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What to Ask When Selecting a Wedding
Photographer
by Rodney Lee Gibbons,
Creative
Arts Photography
To help guide you in making a more
educated selection, below is a list of questions you may want to ask.
Is the photographer
certified, and from what professional organization did he or she obtain their
certification?
To be certified, a photographer must pass a
written examination testing their knowledge of photography. In addition,
examples of his or her work must reflect a certain level of expertise set
forth by the organization. Most common is the Certified Professional
Photographer (CPP) certification given by Professional Photographers of
America (PPA) or Worldwide Professional Photographers Association (WPPA). Look
for a certificate on display.
What type of
equipment does the photographer use, and what is the backup equipment, if any?
Many kinds of equipment, whether medium format
or 35mm, produce good results. An experienced photographer can provide
excellent coverage with either format. Medium format is preferred for
portraiture photography due to its ability to produce good quality, sharp
enlargements of 16x20" or larger. 35mm is preferred for photojournalistic
(candid) photography where speed and portability are required to maintain an
unobtrusive manner. Many brides like to select photographers who use both
formats. A photographer should have a complete backup of every piece of
equipment that will be used at the wedding.
How many weddings
has the photographer covered, and how many have been similar to yours?
If you are planning, for example, an ethnic
wedding where special ceremonies may take place, it may be important to know
if the photographer has covered your kind of wedding before. If not, you may
want to arrange a liaison, such as a relative or friend to guide the
photographer to important people and moments throughout the day. This is
especially helpful if they do not share a common language.
What are the
photographer's references and credentials? How long has he or she been in
business and where?
What is the photographer's education? Did he or
she learn their art from college, trade school, apprenticeship, or just picked
it up photographing weddings for friends? Has the photographer moved around a
lot? The photographer should be able to provide at least three references from
other weddings they have photographed.
Does the
photographer attend the rehearsal or have a preplanning time at the location
prior to the wedding?
Many photographers provide a list of suggested
photos and attend the rehearsal to preplan and meet the family.
Does the
photographer have a studio or other location where portraits can be taken on a
separate day if needed?
You may want to have an engagement or casual
portrait taken. You may prefer to have a bridal portrait taken on a separate
day before the wedding when you are more relaxed and at your best and when
more time is available.
Does the
photographer provide a written proposal of prices on all items and services
including albums, prints, extra time and travel, proofs, additional photos,
casual or engagement sittings, etc.?
Some photographers give only verbal prices or
estimated costs. Get all of your needs in writing.
Is the photographer
flexible with prices, packages, times, locations (both indoor and outdoor),
shooting style, etc.?
Is the person,
whose work you review the same person who will photograph your wedding?
Many photographers hire assistants or
subcontract their weddings. The samples you see at the initial meeting may not
be the work of the actual photographer who will photograph your wedding. Also
don't assume that photos appearing in brochures and handout materials are the
photographers work. Many print shops, such as Marathon Press, Fuji and Kodak
sell wedding brochures that the photographer can put his or her name on.
Does the
photographer use a written contract or agreement, and what are the financial
terms?
Always get a written contract whether the
photographer is a professional or amateur. It confirms in writing the dates,
times, locations, prices, financial arrangements, services included and
whether items are subject to change. Up to a 50% retainer is usually required
to secure the date, with the balance due prior to or on the wedding day.
What happens if the
photographer cannot fulfill his or her obligation for any reason?
How long will it
take to deliver previews, additional prints and albums?
How many pictures
will be taken on the wedding day?
This is usually based on shooting style of the
photographer or the package. Portrait style photographers tend to take less
pictures since their style and packaging is based on shooting what sells.
Photojournalistic style photographers tend to take considerably more pictures
since their style is based on capturing the wedding story.
How long does the
photographer keep the negatives, and are they available for purchase?
With today's technology, negatives do not have the value they once
did, but it is important to know what will become of them if you ever decide you want
access to them.
How long will the photographer be at your
wedding, and will he or she be available for additional time if needed?
Some photographers try to contract more than one wedding or other
event in a single day. This could make them unavailable for a sudden changes in time.
There may be additional fees if the photographer is required to stay beyond the contracted
time, or required to be available for sudden changes.
Does the photographer have a sample of a
complete wedding that he or she has photographed?
Ask to see a proof album of a complete wedding if one is not
presented. This will give you a better feel for the quality of the photography in
different situations during the same wedding rather than an album of the best photography
from different weddings.
Do you feel comfortable with the
photographer?
Get to know your photographer. Meet more than once if necessary.
Does he or she listen or talk a lot? Flexible or rigid? Does he or she direct or follow?
Accommodating to your needs or set on his or her own way? If your gut instinct makes you
uncomfortable with the photographer, there may be a good reason no matter how good things
look on the surface. Of course it's always possible to have a bad day. Meet with them
twice if you want to be sure.
What is his or her style when photographing
the ceremony and events during the reception?
Does the photographer photograph the events as they happen or stage
them? Where will the photographer be during the ceremony? What kind and how many cameras
will be used during the ceremony? Will he or she abide by the rules of the church and
officiator? How distracting or intrusive will photographer be?
When and where will formal portraits
of wedding party, friends and family be taken: before the ceremony, before and after the
ceremony, after the ceremony or at the reception?
How many lights, and what kind of light does
the photographer use on the wedding day?
A single light source mounted on the camera will take a proper
picture, but has a tendency to make the face look fat and washed out. An additional light
carried by another person or mounted on a stand will model the light on the face giving it
a more natural look, and reduce the effect of dark shadows and dark backgrounds. Natural
light outdoors or from an open window, or soft light can give a very pleasant Rembrandt
look when used properly.
What is the quality and flexibility of the
albums?
Can you arrange your photos in any size or quantity you want or are
you limited to certain sizes or pages? A forty-eight page album may look financially
attractive, but be limited to forty-eight full page photos. Is there an additional fee for
adding more photos or pages if needed? Will prints have a glossy, matte or semi-matte
finish?
Does the photographer guarantee his or her
work?
If you are unhappy with your album or pictures, what will the
photographer do to make things right? Do your album and prints have any kind of warranty
or guarantee?
How will you view your wedding pictures?
Does the photographer use paper proofs, put your proofs on CD ROM or
video, or will they be projected at the studio? Do you get to keep the proofs or must they
be returned? Is there an additional charge for proofs?
What kind of film does the photographer use,
and where is it processed?
Professional films like Fuji NHG and Kodak VPH are designed with a
higher quality of color saturation, exposure latitude, and fine grain, but have a shorter
shelf life and must be used quickly while at their peak. Amateur films such as Kodak Gold
are lower in quality with a longer shelf life for consumer use. Is the film being
processed at the local "one hour lab", professional lab, or at the
photographer's in-house lab? Check the back of sample prints. The word
"Professional" will appear Kodak and Fuji Professional papers used at
professional labs. Because of their high quality, professional film, processing, and
printing tends to be three to four times more expensive then amateur.
How does the
quality of the photography between different photographers compare?
Obtain or borrow samples from different photographers for
comparison. Don't rely on memory. Differences may not stand out until they are side by
side.
There are many more questions that could be asked. I hope this helps
you in your selection of a photographer.
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